Google Logo History : Probably one of the reasons for the success of the celebrated company Google, Inc. is its effective branding, as can be witnessed from its seemingly fun and interesting Google logo history.  The effectiveness of such branding can be attributable to the ever-changing Google logos in the Google logo history, which only shows that Google never settles for less. This continuing Google logo change brings a wonderful promise to it’s vast consumers of what they can expect from the company and the Google logo history – that Google will always have their patrons in mind in the products and services they offer.

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Here, we bring to you a glimpse of the evolution in the Google brand – from past to present – as we discuss this part of the continuing efforts of Google and its team of experts in making the delivery of their services more effective by adapting to the changing needs of its consumers.

Google Logo History in the 90’s

The Google logo history can be traced back to over seventeen years ago when the first Google logo was created in 1998 by Larry Page and Sergey Brin.  It is said that they used this design for their Stanford University graduate project.  The old Google logo was a computerized image of “Google”, which used the graphics program called GIMP.  This was then changed into a new Google logo with an added an exclamation point after “Google,” which is a lot similar to its competitor’s logo “Yahoo!” Sometime in September of the same year, having seen the need to create its own identity, Google then introduced a change in its Google logo history through a Google new logo “”


Google Logo History
Google Logo History – Google Logo From 1997


Google Logo History
Google Logo History – Google logo from September to October 1998


Google Logo History
Google Logo History – Google Logo from October 1998 to May 30, 1999

A new Google logo change was again immediately instituted the following year, which was designed by Ruth Kedar and launched to the public on May 31, 1999.  This new Google logo portrays a more playful and lively Google logo in the Google logo history with a more classy look based on the old style serif font style known as Catull typeface, which was a creation of Gustav Jaegar.

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21st Century Google Logo history

A review of the Google logo history shows that not much has changed in the Google logo for over a decade.  The next groundbreaking Google logo change in the Google logo history happened during its launching on May 6, 2010.  The old Google logo was brightened up with more subtle drop shadow.  The usual yellow “o” of the Google logo was turned more visibly orange with some change in the style of its shading.  At least three years later in September 2013, the Google new logo became more flat with minor tweaks on its typeface.


Google Logo History
Google Logo History – Google Logo from May 31, 1999 to May 5, 2010


Google Logo History
Google Logo History – Google Logo from May 6, 2010 to October 24, 2013


Google Logo History
Google Logo History – Google Logo from October 25, 2013 to August 31, 2015


Google Logo History
Google Logo History – Google Logo from September 1, 2015 & current

The most recent change in the Google logo as hinted by the Google logo history was its new customized sans serif typeface.  The Product Sans typeface was created at Google’s home base by its very own artists.  This bore more subdued colors and with a likeness attributed to Alphabet, Inc., which is the mother company of Google.  This new Google logo was launched on September 1, 2015, which has now made a mark in the Google logo history.

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Colorless Google Logo

Another landmark in Google logo history that makes the company appeal more to the public is its capacity to understand the latter’s needs in various situations through the use of Google logos.  In their colorless Google logo, Google was able to show to the public its capacity to feel and extend sympathies to victims of various tragedies all over the world.

Google Logo History
Google Logo History – Colorless Google Logo

The colorless Google logo was first used in April 2010 on Google’s homepage in Poland to honor the victims of an air disaster, which included then Polish President Lech Kaczynski.  The colorless Google new logo was later adopted in Hong Kong and China in memory of the victims of the earthquake in Qinghai.  Of course, this would not be the last of this colorless kind in the Google logo history, as such major events continue to shape the lives of people from all over the world.

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Favicon Google Logos

The old Google logo and new Google logo favicons used by Google also made a mark in the Google logo history.  The favicons used in the long line of Google logo history were basically a shift between the little “g” and big “G” Google logo icons tailored fit to make Google’s products and services more visible and accessible in tablets and various mobile devices.

Google Logo History
Favicon Google Logo History

For instance, from May 31, 1999 until May 29, 2008, Google showcased the old Google logo uppercase “G” in blue with red, blue, and green borders and white background.  Thereafter, from May 30, 2008 to January 8, 2009, the Google logo change used a blue lowercase “g” also in white background.  Then on January 9, 2009, the Google new logo sported a white small “g” with cropped left, top, and bottom edges in green, red, yellow, and blue background.  This was said to be a creative inspiration submitted by Andre Resende in one of Google’s design contest in 2008.  Later, from August 13, 2012 upto August 31, 2015, the new Google logo showcased in its Google logo history again the white small “g” but with a background of plain light blue.  Since September 1, 2015, the Google logo favicon is a big “G” with a similar typeface for the Google new logo with yellow, red, blue, and green hues.

The Google Doodles

The Google logo doodles has definitely taken the drab away from the Google logo history.  Here, Google took a turn into animating its old Google logo to make it more appealing and interesting to the public, which is another major feat in the Google logo history.

Google Logo History
Google Logo History – Google Doodles

The very first Google logo animation in the Google logo history was the Burning Man created by Larry Page and Sergey Brin in 1998 based on the 1998 Burning Man Festival.  Now, you will see frequent updates in the Google logo history consisting of these cartoon Google logos especially during special events and occasions, such as holidays as well as famous anniversaries and birthdays.  Wherever such event or occasion is, Google will be there to celebrate.  The Google doodles are probably by far the ones that stick to the consumers’ minds the most.

A Great Video About Google Evolution:

Video Source: YouTube

Google Logos Ways Forward

A backward glance at the Google logo history shows that the Google logo is unassuming, friendly and colorful, which can be appreciated by people from various age groups with different preferences, may it be the kids, adolescents, teens or the older ones.  As simple as Google’s approach to branding may seem, it reveals a lot about this renowned company, as it shows that it never ceases to be dynamic and innovative.  It remains fearless amidst a broadening competition and opens to change very well.  Thus, there is still so much to look forward to with the Google logo history as the company continues to grow and evolve in its products, services, and types of consumers.

A lot can still be expected from the Google logo change.  As we have witnessed the trend in the Google logo history, the changes in the look, feel, and design of the Google logo seems to be promising, which makes it all the more exciting for Google and its patrons.  All we can do is to just wait and see and we are sure bound to be surprised once more.

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