Giving out free branded swag, or even selling branded items is an amazing way for companies to get some cheap advertising. People love free stuff they can use, and won’t think twice about representing a company that treats them right, regardless of whether they receive those items for free or whether they choose to purchase them.
Nowadays, companies need to get creative in order to get people’s attention and win out over competition. While many options exist, branded tote bags are a hot ticket item for branded items, for a lot of good reasons.
Below, we will review the five best practices when you are branding a tote bag:
1. Determine your budget
Branded totes can be incredibly cheap to purchase, and although cheap can sometimes mean the tote isn’t very good quality, low price totes can often be very durable. While many “good” branded items require a big payment, quality tote bags can be purchased for as low as a dollar apiece.
If you’re looking for something a little fancier to brand, high quality, fully functional tote bags with different features are also available for more money. For instance, branded gym totes can be purchased for around 15 dollars, which would make great branded items for a company to sell, or give away as incentives.
2. Opt for reusable bags
Tote bags are an item that can be used many, many times before they break or become damaged. Customers will appreciate the environmentally friendly aspect of an item that can be used many times.
People are becoming more conscious about using reusable rather than disposable items. The reusability of branded tote bags also means the money your company spends on these items will go to good use, since the branded tote bags will act as marketing for your company when people use them.
3. Make sure your bag is versatile
People like things that are versatile. Tote bags are an item that people can find many uses for. They’re good for groceries, for toting books to school, or for packing a lunch.
Unlike a lot of other branded items that are really only good for one thing, or aren’t really good for anything at all, branded tote bags can be used in so many different ways that they are a welcome addition to anyone’s collection, especially since they also do not take up much space.
4. Provide a wide variety of styles
Branded tote bags are available in a variety of styles and colours, which means that even though your company may not be the only one handing out tote bags, it can be the only one handing out tote bags like yours.
Regardless of whether you decide on a very simple style or something with a little more pizzazz, or whether you go for plain black or swing for a funky colour, your tote bag will be unique to your company.
5. Leave space for the logo
Unlike small branded items like pens, charging ports, or pins, branded tote bags can be seen from a distance. The size of the logo can take up a good portion of the bag, so it provides a good opportunity for the company to spread brand awareness.
Another great feature of tote bags is that the way they are normally carried by the handles allows for a perfect view of the logo. Regardless of whether your company plans on giving the totes away for free or plans on selling them, a branded tote bag is going to provide a lot of visibility and brand awareness for your company.
People need not consciously understand what they are looking at, but if someone recognizes your logo over another brand, they’re statistically more likely to choose your company. People like things that are familiar to them.
