You want customers to buy your product because they love it, because they find it useful, and because they think it’s better than the products of your competitors. Customers, however, often choose to buy a product because they like the design of its packaging.
To attract the eyes of customers, you need to be serious about creative packaging designs. These tips will help you get started.
1. Take a look at packaging designs when you go to the store
You see product packaging every single time you go to a store. But do you really pay attention to what you see?
The next time you go shopping, take a close look at the different packaging designs you see. Take some notes about what you like, what you don’t like, and what you think could be improved. This should inspire you to create your own packaging.
2. Have your target audience in mind
Knowing your target audience can help you design a creative packaging that will appeal to them. Who did you create your product for? Children? Teenagers? Men? Women?
People who are conscious about their health? Hungry people who need a quick snack? Knowing who your ideal customers are, and what they want, is a good starting point to design your product packaging.
3. Consider different types of packaging
When people think about custom product packaging, they think about cardboard boxes. However, there are many other types of packaging available: paper bags, blister packs, plastic pouches, tubes, bottles, and more.
You need to choose the right type of packaging for your product, but nothing stops you from being creative and choosing a packaging type that isn’t usually associated with the type of product you are selling.
4. Consider your logo and your brand
When thinking about your creative packaging design, consider your logo and your brand image. If your logo is a certain colour, try to choose colours that work well with it.
If, for example, you use black and green on your logo and on your website, it might confuse people if the packaging of your product only shows different shades of pink. Keep your brand image in mind while designing your packaging.
5. Get professional photos and images
Even if you think you might be able to design and create your product packaging on your own, don’t neglect the importance of quality photos and images.
If your product is a food item and you want to add a photo to the front of the packaging, you should consider hiring a professional photographer to take this photo of your product. No one will want to eat what you are selling if the photo looks blurry or cheap.
6. Find a company that does custom creative packaging
If you don’t have what it takes to design and create your product packaging yourself, find a company that specializes in custom creative packaging.
There are many packaging companies out there, but you need to find the one that offers the type of packaging you have in mind. Look for a company that promises great customer service and a fast turnaround.
7. Help them make your idea come true
Whether you want to design your packaging yourself, or you want your packaging company to take care of everything for you, you will need to communicate clearly with them if you expect them to provide you with the creative packaging you want, without breaking your budget.
Let them know about your idea, your goals and your expectations, and be sure to answer their questions so they will be able to create a product packaging that will meet your needs.
